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Social Media posts and concepts for Maggi - Food Travel and Maggi - Krumm Glücklich campaigns.
Maggi Krumm Glücklich product campaign
Konzeption, Art Direction
In 2020 I worked on the "Krumm Glücklich" Social Media Campaign of Maggi. The goal was to decrease the amount of veggies thrown away because of their twisted or crooked looks.
Not everyone wants to buy a bent carrot, so that carrot found a purpose in one of the Maggi soups presented in this campaign.
Earlier that year I was also involved in the Food and Travel Social Media Campaign. The slogan was "Lass deinen Geschmack verreisen" (Let your taste senses travel), and resulted in these visuals.
Maggi Food Travel product campaign
Konzeption + Art Direction
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